How SEO Can Boost Your Business
When used strategically Search Engine Optimization or AKA SEO can boost your business dramatically. Utilizing professional SEO services can improve overall organic traffic to your website along with lead generation! One of the best aspects of SEO is the ability to create and manage eye-catching content for a specific target audience. If you are still not fully aware of Search Engine Optimization, do not worry we will cover all of that!
What Is SEO?
Search Engine Optimization is a set of practices that can be used to assist any website with ranking higher in search engine results. A professional will be able to utilize the right tools to ensure that your business and website are ranking on the first page, meaning users are more likely to click through your website. Even though SEO can be seen as a long-term project it certainly comes in handy for increasing your visibility and revenue. Effective SEO is a standard method that should be a part of how you create and edit content moving forward. Now, let's go over some of the benefits of SEO and how they can help your business.
Organic Traffic
Organic traffic boils down to users who find your website through search engines. To take full advantage of organic traffic it is vital to have your website fully optimized. The ultimate goal is for Google to recognize that your site offers the most relevant and accurate content for each inquiry. There are over 60,000 Google searches that are happening every minute and with the right help, you can be competing for the top spot on the corresponding results page. Allowing you to get a leg up on both local and industry competition.
Lead Generation
With the help of SEO, you are able to throw cold calling and unsolicited emails in the back seat. SEO is known as one of the most cost-effective ways to grow your online presence. Proper SEO management allows you to get in front of users that are looking for specific products and services, have searched for the specific terms related to your website or listing, and end up on your website. The most staggering numbers are when SEO is compared to paid ads. 70% of click-through rates come from organic traffic compared to just 30% that comes from ads. Another key aspect to keep in mind is SEO is timeless and does not expire as paid ads do.
Now, that we have gone over the very important aspects of leads and organic traffic let's dive into how SEO can increase brand awareness.
Brand Awareness
The goal for so many business owners in today's day and age is to be recognized as an industry leader. While that is a great goal to have in mind you and your business should also be focusing on being a relevant solution for your audience. With billions of websites online how do you ensure that your business is recognizable? The best way to stand out and be seen in the digital world is through SEO! After becoming a first page search result you will notice an increase in both visibility and engagement. Keep in mind that brand awareness is not all about users recognizing your name, it is also about them knowing what your brand stands for.
While we are on the topic of brand awareness a common question when it comes to SEO is how can it help my business get ahead of competitors? So, let's dive deeper into how SEO can boost you and your business locally and industrially.
Get Ahead Of Your Competition
It is no secret that every single industry has competition. It is a good idea to study your competition's SEO just as you would their other marketing strategies. Obviously, for a business that is new to SEO, you will want to be clear on your keywords and what inquiries you want to rank for. Establishing this is not as hard as it sounds, there are actually programs out there that will showcase specific keywords for your business and the competition that comes with them. Once the heavy lifting is done of selecting your keywords you now can utilize an SEO professional's opinion on how to outrank your competition.
Get Clients Inside Your Physical Location
A common misconception of SEO is that it is only good for online business. No matter if someone is looking for a certain shirt that they have been wanting or they are looking for somewhere new to eat, they typically go to Google for each answer. Optimization does not have to end on your website either! It is recommended that each business offers a Google My Business page as well. This will help boost your local SEO when users utilize “near me” searches.
No matter if you are a small local brick-and-mortar shop that is trying to get its start or you are looking to edge out industry competition SEO can boost your business. With a professional's help, you will be able to utilize each tool in the SEO tool bag to showcase your products and services properly. Start your SEO journey today to ensure that you are maximizing exposure and revenue!
Start Your SEO Journey With McDonald Web Development
Our team at McDonald Web Development offers professional SEO and Web Design services for each of our clients. We have real-world experience in a variety of industries, ranging from home improvement to even tattoo shops! For more information about how our SEO services can help your business be sure to contact us today! To get in direct contact with us be sure to email us or fill out one of our consultation forms on our website.
