How Link Building Can Be Beneficial To A Website
When looking at the overarching goal of SEO it is hard to look past link building. An ongoing link-building campaign is a key component of a successful search engine optimization strategy. However, we are still left with two questions: What is link building and how is it beneficial? Let’s dive deeper into these two questions!
What Is Link Building?
Link-building is a method of marketing that sets out to increase visibility, organic traffic, and search engine rankings through what are called backlinks. Now, the more third-party quality backlinks that you can provide to your website the more likely it is for Google to rank your website higher in search results. This is a way that Google can identify your website as organic, trustworthy, and informative. This leaves us with the final question: How is it beneficial? Here are a few examples!
Improving Organic Rankings
Digital marketing campaigns are always aimed to increase organic rankings through various search engines ( Bing, Google, etc.). These search engines roll out numerous updates each year to ensure precise guidelines for accurate information and rankings. Throughout these updates, there has been a constant factor that continues to stay true. Backlinks. They are still a critical factor in determining your website's organic search results.
As for the purpose of these backlinks, they provide search engines with a signal of the quality of your content and its relevance to your target audience. It is important to remember that Google’s goal is to get your inquiries solved in the fewest amount of clicks possible. So, it is important to remember that not all backlinks are created equal.
Building Brand & Website Authority
When Google is crawling your website and comes across any backlinking, as long as they are quality reliable backlinks it will signal them for both relevancy and high-quality content. Providing your website with a boost in ranking as it is now seen as the authority in that specific space. The more authority that is built over time the more likely you are to skyrocket up the rankings based on keywords associated. In addition to building search engine trust, this will allow you to build customer trust as well.
Increased Referral Traffic
Not only will backlinks help with driving organic traffic to your website, but they can also be great for providing more referral traffic. Referral traffic is any traffic that comes to your website from a third party’s website. This can be any link that was published on another site that links back to your website. Connecting both your websites and building that trust factor with both search engines and customers!
Start Your Link Building Journey With Us!
Looking to take advantage of link building? Look no further than the trusted professionals at McDonald Web Development! Our team offers experience and skills when it comes to backlinking. Allowing you and your business to reap the benefits of increased trust, rankings, and referral traffic. Get started on your journey by contacting our team today!
