Why Blogs are Important For Business
The marketing world is constantly changing with different methodologies and strategies being implemented. A proper marketing strategy is one way for organizations to reach current or potential customers, no matter the size of their business! Blogs are a great tactic that allows users to find businesses more easily through Google. Blogs can also be used to give a more in-depth view of a business's products or services. Let's go over the top reasons why blogs are important for businesses.
Traffic
Blogs can be deployed to create relevant content to increase website traffic. The stats show that websites that utilize blog content get 55% more website visitors than those that do not. Using blog content is also a great way to keep your website feeling fresh with new content. Lastly, blogs can be a gateway for social media posts to drive traffic back to your website and business.
Increase SEO
One of the main goals of search engine optimization is to drive organic traffic to a website. A component that is commonly used in the SEO world to get to this goal is blog content. Strategizing your blogs can allow you to index more pages and keywords to rank on search engines for users to find. The main key to blogging is to provide relevant and quality content that is helpful to users.
Email Lists
If you are a smaller business that is looking to develop a stronger email listing, blogs can be the answer you need. Reaching new customers can be a hard task to get a handle on. Blogs can familiarize potential customers with your brand and services. Customers are also more drawn to appreciate email newsletters if they genuinely like your blog content.
Social Media Content
Social media over the years has provided businesses an easy way to share content. As We talked about earlier blogs create a gateway to drive social traffic back to your website. To effectively achieve this there is no need to rewrite the blog content, a simple sentence and the link should suffice. Sharing across multiple social channels is a good way to reach as many people as you can.
Attract Potential Customers
Every new blog is a chance to attract new potential customers. Each blog post is seen as a new page in Google’s eyes. This means another page to incorporate distinct keywords, internal linking, and other SEO on-page tactics. Utilizing a call to action incorporated into your blogs allows these new customers to reach you without having to get off their current page!
Build Trust
Blogs content enables businesses to share value and expertise. Each blog is an opportunity to show new & current customers what value a business can provide. One route a business can take is sharing industry knowledge. Providing educational content is one of the top customer retention strategies to keep current customers.
Brand Expansion
Another great use of blogs can be to show the personal side of your business to your customers. Businesses can often appear closed off or cold, but having a blog can enable organizations to help audiences understand the day-to-day business and show their human side. Blog content creation can be tedious and in-depth for a lot of website owners, that is why you should turn to marketing professionals!
Create Unique Content With McDonald Web Development
At McDonald Web Development we staff experienced digital marketers to ensure positive results for all your website needs! Our team has hands-on experience when it comes to researching, writing, and optimizing website content in many industries. Have all your web development needs met when you work with us! Contact us today for a free & quick consultation.
